Onomichi Denim’s Kasumi Ogawa combines the 100-year denim-producing history of the Bingo Region, Japan with the beauty of Onomichi and its people in order to honor the Onomichi peoples stories and way of life and connect people in the local community.
Stories are all around us. Beyond the pages of a book or the dialogue of a movie, stories live and breathe in the people we encounter, in the places we visit…and even in the clothes we wear. Onomichi Denim’s Kasumi Ogawa combines the 100-year denim-producing history of the Bingo Region, Japan with the beauty of Onomichi and its people. The lives of Onomichi’s people–fishermen, farmers, construction workers and more –have long lived in this durable fabric. The denim jeans tell stories of hard work, from the bleaching of the salt air as a fisherman hauls in the nets to the threadbare patches where a construction worker’s tool belt has chafed. What some may see as imperfections, Kasumi sees the unique characteristics of each person engrained in a pair of denim, honoring a way of life.